Craft beer has made it’s first billionaire, and it’s Samuel Adams founder, Jim Koch.
With the sales of Boston Beer doubling in the past year, the company is now the second largest American brewery. What’s even more amazing is that these record sales happened at a time when the total beer sales in America fell 2%. Not bad.
When talking about big breweries Koch said:
I can’t do that as well. I can’t make Coors Light as well as Coors makes it. And their beers are perfectly designed to satisfy 90-something percent of the market. I’ve always known since the day I started that I was making beer for five percent of the market, maybe now it’s up to 10 percent.
Boston Beer has 1,3 percent of the overall U.S. beer market share, just behind Yuengling.
Brought to you by Cafe Caprice
[Source: boston.com]
