When “Activations” Go Wrong: 20 People Injured IN LG Promotional Stunt

14 Aug 2013 by Jasmine Stone in Marketing, Mobile

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If you want to throw a promotional stunt for your new product, here’s how not to do it.

LG decided to release 100 helium balloons in an outdoor park in Seoul, each containing a voucher for a free LG G2 smartphone, which sells at full retail for about R8,500. What they didn’t plan for though, was a surge of people (think World War Z) with BB guns and knives on sticks trying to pop the balloons to get their hands on a voucher.

Because of this, twenty people were injured and seven sent to hospital. LG has taken full responsibility for the situation, and said they will cover the related medical expenses. They have cancelled all other events that were planned to promote the smartphone as a result of the incident.

[Source: BBC]

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