The Power Of Twitter: How A Single Tweet Boosted Apple Shares 5% In 2 Hours

14 Aug 2013 by Jasmine Stone in Apple, Social, Tech/Sci, Twitter

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Billionaire and chairman of Icahn Enterprises, Carl Icahn was the man behind Apple’s share price increase. Icahn didn’t make a huge announcement, neither did Apple. All it took was a message that contained 140 or less characters of positive news.

The businessman tweeted this:

And sure enough, Apple’s stock price rose by almost 5% in less than two hours, closing at just under  R4,800 per share. Icahn tweeted a follow up tweet:

The conversation between Icahn and Apple’s chief executive Tim Cook was confirmed by Apple. Apple said in a statement:

We appreciate the interest and investment of all our shareholders.Tim had a very positive conversation with Mr Icahn today.

It is reported that Icahn has shares in the company valued at over $1 billion

[Source: Twitter, Wired, BBC]

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