Recognise this fine bottle of best-selling American whiskey? The Jack Daniel’s brand has one of the most recognisable packagings in the world. The crisp glass bottle and high impact white and black label have been with us for generations – but does anyone actually know what the designs mean?
In the a new edition of decoded, they break down the Tennessee whiskey label and explain to us the intent behind the craft. From the meaning of “Old No.7” to “Sour Mash”, this is your guide to knowing it all.
To check out the interactive visual, click on any of the pictures below.
Brought to you by Jack Daniels
[Source: Design Taxi]
