Well, obviously it wasn’t THAT popular. At least, not popular enough to justify production costs. Apprently the music channel, which has been instrumental in the promotion of hundreds of local artists will “be transformed into South Africa’s first online music video streaming channel.”

Here’s a statement from M-net:

“The MK audience is an online generation and in due course these free-spirited, on-the-go world citizens will be able to enjoy MK wherever and whenever they have internet access,” says M-Net.

M-Net says “this move will open up countless exciting possibilities for both the brand and the music featured on MK”.

“It’s mindblowing to think that internet users across the globe would be able to enjoy MK’s content and that you only need a smart phone, tablet or PC with an internet connection to be exposed to the great South African bands and musos that rock MK.”

All of which is corporate code for: “Not enough of you kids were actually watching this stuff, so paying for presenters, producers, and production staff makes absolutely no business sense. We’ll get the video content for free from the artists, and publish that on the internet to keep everyone vaguely happy for now, until we eventually fold the brand for good.”

[Source : Channel24]