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Radvertising – This Is The Most Brutal Anti-Drunk-Driving Campaign You’ve Ever Seen [VIDEO]
07 Jun 2013 by Jasmine Stone in Advertising, Alcohol, Video
Next time you think about drinking and driving, remember this ad.
London’s Department of Transport and ad agency Lep Burnett London, came up with an exceptional method of literally shocking young men into never drinking and driving again. It’s called #PubLooShocker
Whilst men were washing their hands or fixing their hair in the bathroom mirror, they would become victim to the hair raising marketing tactic. A mannequin would burst through the mirror, shattering it in the process, to give off the experience of an actual car accident. The ordeal included blood and car crash sound effects.
Sometimes you have to be a bit nasty to get a point across and after the state these men left the restroom in, we don’t doubt the impact.
[Source: YouTube]
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