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Radvertising: Coca-Cola Makes Cans You Can Split In Half For Sharing [VIDEO]
30 May 2013 by Jasmine Stone in Advertising, Brands, Video, World
You can share a bottle of coke, but when it comes to sharing those classic 330ml cans of the legendary beverage, things tend to get a bit awkward – especially if you have a short arm, long pockets kind of friend.
In light of spreading their “Share Happiness” message, Coca-Cola has come up with another amazing campaign concept. They developed a can that was literally built for sharing with another person. No more trying to measure of the equal amount of goodness between two glasses, the “Sharing Can” allows you to spilt a regular-sized coke can in half and into two smaller cans, so each of you can have a little taste of happiness.
The “Sharing Can” campaign by Ogilvy & Mather Singapore unfortunately only took place in Singapore. But we can all agree that the message it conveyed was enough to hit everyone worldwide.
Well done guys, you have done it again!
[Source: YouTube]
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