In order to launch the new PUMA Sync fragrances, the sports brand has tapped into the world of dance. The campaign, called The Puma Dance Dictionary, enables the public to encrypt messages into insane dance moves.
Users will select words or phrases that they want transformed – the words are then translated into an amazing performance by some of the best freestylers in the world including King Charles, Pacman and Storyboard P all directed by top LA choreographer Super Dave.
Before we had words, texts or tweets…We had body language.
Now everyone can express themselves through the language of dance by sharing their “moving” message with their friends via social media platforms.
PUMA has supplied dance templates on their website, like the ones you can see in the video above. They have danced out phrases from “Money makes me want to get naked,” to “Where should I go for milkshake?” If you would like to translate your words into dance moves or check out the templates click here.
[Source: Youtube]
