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Radvertising: Holland Tourism Nails It With Excellent “Original Cool” Campaign [VIDEO]
17 May 2013 by Jasmine Stone in Advertising, Video, World
Let’s be honest, everyone knows the reason why people want to go to Amsterdam, but if those unmentionables haven’t struck your fancy, then maybe this advert will make you reconsider.
Holland.com has come up with a fantastic direction to target its potential visitors. The video bases itself around the fact that Holland. is The Original Cool and after watching it, it isn’t so hard to believe. What was originally a ploy by the Dutch government to get American tourists to Amsterdam has turned into a viral sensation that could convince anyone to join in. The advert plays on the fact that what we name certain activities or things where we are from, is merely a way of living in Holland. For example, what we call organic, they call food or what we call green energy they call tradition.
Makes you think doesn’t it…”hipsters.” Just kidding.
[Source: Fast Co Create, Youtube]
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