Remember the amazingly effective campaign by TNT “Push to add drama?” Well, they have done it again.

The first video took place in a little town in Belgium. In a square where nothing really happens TNT placed a red button, with an arrow pointing to it that said “Push to add drama.”  When this button was pressed, a crazy influx of over dramatic situations and unexpected scenes took place, followed by a sign at the end implying that in order to get the daily dose of drama you must tune into TNT. Bloody great isn’t it?

Ok so by now the first video, which has 45 million views, is old news. Luckily, we have been graced with another viral senstation. The second video, which they have called A Dramatic Surprise On An Ice-cold Day – takes place in a Dutch shopping street. This time around you can expect to see gunfire, kidnappings, explosions, police versus prisoners, violence, Elvis? And streakers – all at the touch of a little red button.

And here it is.

[Source: Youtube]