Radvertising: This Anti-Abuse Ad Is Only Visible To Children [VIDEO]

06 May 2013 by Jasmine Stone in Advertising, Crime, Video

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Aid to Children and Adolescents at Risk, or The ANAR Foundation has found a way to get their anti-abuse message to children, without their potentially-abusive guardian being able to disarm the message.

So, how does work?

Using a technique called lenticular printing, ANAR have developed adverts that change according to the height or angle at which they’re viewed. They have averaged out the height per age of an adult and a child-making sure an adult does not see what the child might see.

This is what an adult would see.

And this is what the child would see.

With this message and a number to call for help.

 

[Source: Design Taxi]

• ← Stellenbosch University Rated “Top University” In South Africa
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• 2oceansvibe Partners

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