Cape Town club, Tiger Tiger is giving away a R30 000 breast augmentation surgery for “National Cleavage Day”.

The club, which has branches across the country, posted this to their Facebook page on Tuesday afternoon.

National Cleavage Day – one of the biggest events of the year – 2013 NCD going to be MASSIVE!!!

National Cleavage Day is a day for women to realise that their cleavage is something unique and that they should be proud of it!

FOR THE GIRLS WHO ARE NOT PROUD OF YOUR CLEAVAGE – WE ARE GIVING AWAY A BOOB JOB WORTH R30 000!!!

With your new BOOBS it will give you a chance to be beautiful and appreciate the glances at your NEW cleavage from all the men!

Order a shot of STRAWBERRY LIPS and get an entry form. Men can enter too, so boyfriends…get drinking!!

The Tiger Tiger store who sells the most STRAWBERRY LIPS in the night get to draw the winner of the new “assets”.

Reactions to the post have been mixed, on social media.

@natalieroos That is… just… wow.

— Belinda (@B_Jayne01) March 19, 2013

What TF??RT @natalieroosIs this really really for realsy real? Like, really really? facebook.com/events/4230266… …

— Vicky Jankiewicz (@Vicky_JKWICZ) March 19, 2013

@natalieroos I wouldn’t mind winning a pair of boobs.

— Theonette (@Theonette81) March 19, 2013

Because you can only be beautiful if you have huge knockers … Obviously.

— Caterina Toffoli (@MissToffoli) March 19, 2013

In 2007, the Australian edition of men’s magazine, Zoo Weekly landed in hot water for staging an almost identical contest.

In other news, numerous academic studies have suggested that South Africa’s rape crisis is predicated in part by a societal condition in which men across cultures assume the rights of ownership and control over a woman’s body.

[Source : Facebook]