South Africa is home to Africa’s most prolific tweeters according to a report by Portland Communications and Tweetminster. They monitored more than 11,5 million geolocation tweets in Africa. They also conducted a survey of the region’s 500 most active twitter users. The results are interesting./p>
The report, “How Africa Tweets” noted that South Africa has the highest number active Twitter users on the continent, with double the number of users of the second most active country, Kenya.
57% of SA’s Twitter users are posting from their cellphones, while 60% of the users are in their 20’s. A staggering 81% of South African Twitter users reported that they use the social networking site for conversation – as a platform to talk with friends.
With the recent Oscar Pistorius bail application hearing barring television coverage of the event, it is no surprise that 68% of the users use the platform to gain information on current events.
One of the more surprising findings of this research is that more public figures have not joined Africa’s burgeoning Twittersphere,” Portland’s Mike Flanagan said. “With some notable exceptions, we found that business and political leaders were largely absent from the debates playing out on Twitter across the continent. As Twitter lifts off in Africa, governments, businesses, and development agencies can really no longer afford to stay out of a new space where dialogue will increasingly be taking place.
[Source: PC Mag]
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