After 10 weeks of awesome online content, we’re finally at the finale of Tropika’s Kagiso’s Island of Treasure web series and the last episode finishes things off on a nice, quiet note. Kagiso tracks down his crew and takes a final trip to the Ocho Rios dolphin cove.
While when the show kicked off I didn’t pay much heed to where it was going or how they might resolve it, over the course of the last few episodes, as it started to build up a bit of a storyline again, I started to wonder how they planned to close things down. With today’s final episode we finally get to see what they’ve had planned for the whole series.
Kagiso Lediga’s journey started with a sudden trip to Jamaica to prove he could kick enough arse to take on DJ Fresh and steal the big man’s job right from under him. Over the first few episodes he got to know the country and its culture a little better, and then it was back to his prima donna behaviour for the final few episodes before he learned his lesson last week. In this finale he meets up with his crew to apologize and express his lesson to us before finishing off the whole documentary shebang.
Looking back on the show now, I have to say it was incredibly well crafted and thought out. Tons of local brands are scrambling to get online and produce as much content as possible in the form of a few Facebook statuses, irrelevant tweets and sharing popular memes. Tropika is one of the first to go whole hog into just producing their own content, and being ballsy enough to not even spend all that much time tying it into lousy product placement or blatant advertising.
Obviously this show was produced to hype up their Tropika Island of Treasure 5 show on SABC 1, and there’s nothing wrong with that. What’s been so cool about this weekly web series is that it hasn’t beaten anyone over the head with that fact. Instead the people behind the brand produced a well crafted and thought out show that, even at its weakest, kept us coming back for more.
We’re hoping to see more of this kind of successful and clever online content showing up in 2013 and onward. This is what Tropika brought to the table. Let’s see what everyone else has to offer.
So that’s a wrap for Kagiso’s Island of Treasure. The Tropika Island of Treasure 5 show launches on SABC 1 this week. You can keep following Tropika’s radvertising on Youtube over at Tropika’s channel. We can’t wait to see what they’ve got planned next.
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