We LIKE this.

A new Facebook online store has been developed encouraging their US users to buy and send gifts with just a click of a button. Remembering birthdays used to be a daunting experience until these guys came along, and now they making something like purchasing wine just as easy.

This new Facebook endeavour holds much opportunity for wineries to convert social media into sales. Now we can send a physical bottle of wine to mum on her birthday, instead of a virtual one.

Okay, so it’s nothing revolutionary. Online stores have been around for ages. Nevertheless, it’s nice to have the birthday reminder AND the option to send a bottle of wine, all in the same place.

This is a brand new product, a brand new behavior on Facebook that people have never done before, so we need to make sure we’re making the user experience as easy as possible,” said Alex Hollander, Facebook spokeswoman. “That can take some time, but we’re continuing to invest a lot into making this product successful.”

We wonder if they can do the same thing with a POKE.

[Source: Winetimes, hispanicbusiness]

This post was brought to you by De Grendel