Our friends over at BrandsEye put together this excellent analysis of the social media conversation that emerged around the 2013 State Of The Nation Address, or #SONA/#SONA13, as you might have seen it.

This, from BrandsEye’s report:

From the speech in 2011 with 6,000 online mentions, this year’s address delivered just over 49,000 online conversations. This represents a steady growth from SONA 2012’s 45,000 online mentions as more South Africans jump on to social media platforms to discuss, debate and comment.

Over 41,000 of the almost 49,000 mentions were generated on Valentine’s Day and 60% of it was taking place on Twitter. Online press sites generated a very small contribution towards the overall total and the remaining 39% of the conversation took place on Facebook.

Emergent conversation themes from the online chatter included education, jobs, and corruption but it was women that took centre stage and in certain ways no one might have expected.