Liqui-Fruit has released a new BlackBerry flavour, and to promote it they’ve made excellent use of an extended visual pun, working off the base that BlackBerry is the name of a famous cell phone brand, but also happens to be a fruit (and fruit juice flavour).

Thus spake the Liqui-Fruit brand manager, Karen Veysey:

To kick off 2013 we wanted to connect our consumers to our new Liqui-Fruit Limited Edition BlackBerry, in true ‘the power is in the juice’ style. Its status: 100% fruit juice, high in vitamin C, with no added preservatives. This new Liqui-Fruit BlackBerry juice is the perfect anytime thirst quencher flavour 4U. 250ml Starter packs with a free straw are available from leading convenience stores nationwide for +/- R7,99 until June 2013.

The symmetry was completed when BlackBerry recently launched the BlackBerry 10. Days later, Liqui-Fruit are launching the BlackBerry 250 (ml).

See what they did there with the “4U” and “starter pack”?

Check out the rest of the ad series below, featuring spins on Vodacom, Cell C and MTN ads.