Paris Saint-Germain’s newest edition, David Beckham takes the lead, Lock, Stock and Two Smoking Barrels director Guy Richie takes the reigns and Foster The People’s “Don’t Stop” is the soundtrack to this rad advert which resembles a film short. Apart from the noteworthy collaboration, did you see Beck’s little bum clench at the end of the ad? Adorbs!
The soccer icon launched a line of undergarments and loungewear in partnership with H&M a year ago, and this is his latest ad campaign for the collection.
I love underwear, it’s as simple as that. We all have to wear it at times so obviously it was something that I wanted to go into, something that I was very passionate about and also something that I created myself so it’s very personal to me and I’m very proud of it.
Starring as himself, he takes on the qualities of an action hero and runs through Los Angeles, mostly in his boxers. Watch out for the excerpt which seems to mimic James Bond actor Daniel Craig’s infamous swimming trunk scene in Casino Royale. This action packed, drool-able short, even features Beckham hurdling a bush in spa slippers. Try that! Or maybe don’t…
And if oogling over Becks in his undies isn’t enough, here’s some behind the scenes footage.
[Source: Fashion Telegraph UK]
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