Earlier this week it officially became uncool to smoke marijuana after Justin Bieber was snapped smoking a joint.

Immediately after, members of the internet message board community 4Chan started spreading a new hoax called “Operation Cut For Bieber.”

Using false Twitter accounts, these trolls then tweeted fake pictures of them cutting themselves – urging other Justin Bieber fans to do the same. According to the campaign, posting these self-harm pictures would supposedly help plead with Bieber to stop smoking marijuana.

The hashtags #cutforbieber and#cuttingforbieber quickly amassed dozens of photos from teens and tweens who claim to have slashed their wrists and forearms over Bieber’s drug use.

It remains unclear at this stage how many of the photos are authentic, however they have sparked an immediate wave of outrage and concern online.

Below is the image that sparked all this madness in the first place. In it, our Biebs can be seen puffing the magic dragon:

[Source: NME]