Axe Creates Morning-After Pillow For Men Who Hate Cuddling [VIDEO]

11 Dec 2012 by Jasmine Stone in Advertising, Brands, Business

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In a move that is bound to be labelled misogynistic by some, Axe has created an inflatable arm and chest that smells like the Axe fragrance.

Called the morning-after pillow, it is designed for guys who aren’t too keen on cuddling with their lady friends the morning after a night spent together.

The advert can be seen below, and was created by DDB Latin America. They claim the “breakthrough” product was created to give men freedom from women who have “fallen under the powerful Axe effect”.

The pillows are also designed for various body types, and includes skinny, body builder, tattooed, and hairy styles.

https://youtu.be/Nj_Q5ySp5_U

[Source: Business Insider]

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