Wieden + Kennedy, the ad agency that looks after the Old Spice, has come up with a novel way to find the brand’s next social media strategist. They have set up a list of interesting social media challenges that must be completed by November 5th.
It’s a week of crazy social media adventures for the future Old Spice employee. Here are the challenges to be attempted by applicants during the week of 29th October through 5 November.
- Challenge 1 – Create the best original Pinterest board dedicated to the sport of inline speed skating (NOT roller-hockey).
- Challenge 2 – Create and post an original piece of content to Reddit that then receives the most upvotes in a single week.
- Challenge 3 – Create and upload to SlideShare an original, in-depth competitive analysis of the Ed Hardy social media ecosystem.
- Challenge 4 – Get the most people to friend your mother or your father (or a parent-like figure in your life) on Facebook in a single week.
- Challenge 5 – Create an original (new) Twitter account and then use it to get the most followers in a week using any verbs you like, but only the following nouns: “BLUEFUDGE,” “HAMMERPANTS” and “GREEK YOGURT.”
- Challenge 6 – Create an original YouTube video that then receives the most plays in a single week using this script verbatim:
- #1: “Wait. What are you doing?”
- #2: “Trust me. This will be fine.”
- #1: “Ok. Go ahead.”
- Challenge 7 – Get recommendations on LinkedIn from at least three other people trying to get this job.
- Challenge 8 – Create the most reviewed recipe on allrecipes.com in a single week using cottage cheese as an ingredient. The reviews don’t have to be good.
- Challenge 9 – Upload the most pictures of your armpit(s) to Instagram during the course of this challenge. The pictures must have your face in them to verify your identity and include the hashtag #mypits.
- Challenge 10 – Using Quora, give thought-out, meaningful answers to as many dream catcher-related questions as possible in a single week.
Quite a misson. We are sure there will be one or two parents getting an odd surprise when they log in to the old FB this week.
To make sure things stay interesting W + K have set a couple of rules the most important being competitors cannot mention Old Spice, Wieden + Kennedy or the fact that they’re trying to get a job in any way while attempting to complete a challenge.
Old Spice is not creating as much buzz as it did during Isaiah Mustafa’s adventures in awesome, so this is a clever way to get the brand some exposure, while finding someone skilled in the manipulation of social media. We are particularly looking forward to the youtube videos.
[Source: Agency Spy]
