Earlier this week, we reported on Lance Armstrong being dumped by Nike. Other endorsements lost by him in the past week include Trek, Giro, FRS, Honey Stinger, 24 Hour Fitness, Anheuser-Busch, and Radio Shack.

The only one left is Oakley – saying it would wait until the International Cycling Union issued its final report on Armstrong before making a decision.

To further understand why this is such a big deal to sponsors and brands who have endorsed Armstrong in the past, take thirty seconds and watch the below vintage TV commercial.

The amount of irony you are about to see is overwhelming, considering all that we’ve learned about Armstrong’s use of illegal doping substances in order to be a better athlete. Plus, to add insult to injury, this commercial was done for Nike. Awkward.

What am I on? I’m on my bike busting my arse six hours a day. What are you on?

Below, another advert he did for Nike’s “It’s about you” campaign:

[Source: Telegraph]