When a brand gets called out by a civilian on any of the various, very popular, very public social platforms it can only go one of a few ways, and usually they all end up with the brand having egg on its face. Unless you are UK-based maxipad maker Bodyform, who spun one man’s comments into a brilliant marketing opportunity.
Just over a week ago, Richard Neill took to Bodyform’s Facebook page and accused the brand of horribly misrepresenting the effects of menstruation and in doing so set himself up for a massive fall.
Instead of scrambling at straws and trying to cover themselves, or launching into an aggressive defensive rant, Bodyform saw his comments as an opportunity.
Pure marketing genius.
