#FirstWorldProblems is a popular phrase that has made its way around the web and inspired a multitude of memes. Although intended to be innocent, ad agency DDB BY turned the phrase on itself and used it to raise awareness of the real issues facing the third world and its citizens.

Phrases like “I hate it when my neighbours block their wifi” and “I hate when I tell them no pickles, and they still give me pickles,” are common fodder for #FirstWorldProblems posts and are two of the several used in the video. Such posts highlight the type of problems faced, and voiced by millenials – the generation born after 1980 who “embrace technology, tend to be confident and expressive” but are “too busy trying to get noticed on YouTube or Facebook or Twitter to actually accomplish anything of real, lasting value.”

The ad spot was created for Water for Life and is intended to “create awareness of the nonprofit’s efforts to provide clean drinking water” for third world citizens, a very real problem that is rife in undeveloped and underdeveloped countries.

You can read more about the project on YouTube, in the video’s description, here.

In related news, Kony 2012 is back. Despite the Invidible Children’s founder’s very public, nude meltdown, it’s released a new video. This comes hot on the heels of Oprah’s exclusive interview with the aforementioned founder, Jason Russel. Below is a short clip of the revealing, no-holds barred interview.

The new video, MOVE, takes viewers behind the scenes, looking at the organisation’s beginnings and how the movement made Joseph Kony famous. It also claims that the movement will reach its culmination on 17 November.

https://youtu.be/Z_QsMdSCpNU

[Sources: YouTube, YouTube, YouTube]