In true Jack Daniel’s celebratory style, one lucky person will be driving away in a 2012 Camaro SS1 V8 worth R1 million!

The founder of the world’s most famous whiskey, Jasper (Jack) Newton Daniel would’ve turned 162 this September. But because Jack Daniel’s birth records were destroyed in a courthouse fire back in the 1800’s, we aren’t sure of the exact day in September that he was born.

So, that’s why it’s simply become customary for Jack fans around the world to celebrate each day in September, rather than miss his actual birthday.

The Camaro is nothing short of what one refers to as a “muscle car”, and seeing as they were originally developed by bootleggers during American prohibition, when ordinary cars were beefed up to outrun the law intent on cracking down on illegal whiskey trade, nothing could be more fitting when it comes to celebrating this great mans birth.

Though prohibition has long since fallen away, the love for the American muscle car and the free spirit it signifies remains iconic, just like that of Jack Daniel’s.

If you’ve ever experienced the Chevrolet Camaro you’ll understand why it has a reputation for making hearts race, and palms sweat.

Precision-engineered for speed and efficiency, the Camaro is styled to be unmistakable. Camaro was catapulted to popular culture stardom following the car’s role as Bumblebee in the 2007 film Transformers, and then again in the 2009 sequel, Transformers: Revenge of the Fallen.

In fact, these two blockbuster movies helped make Camaro America’s best-selling sports car for 2010 and 2011. In other words, you want to win this car.

So, how can you win? Friends, it couldn’t be easier: 

To stand a chance of winning the Jack Daniel’s Camaro, simply purchase a bottle of Jack Daniel’s and SMS the unique code on-pack, or buy a tot of Jack Daniel’s in birthday promotions in participating bars.

T&C’s apply.