The new PUMA store in the trendy suburb of Braamfontein in Jozi opened on Friday night, and wow, this really is something the Jozi crew should be getting involved in.

The fully kitted street-located store is set to add to the buzz that this area is already creating. And being the the first PUMA store in the Jozi area, it’s been kitted with the all-new store design: PUMA 2.0.

The PUMA Store in Braamfontein has also been equipped with stunning additional store elements such as a PUMA Social area, DJ mixing station, a peep show to surprise shoppers in the change-rooms, and an unSMARTphone.

This PUMA store is proudly South African, and infuses the history of mining town into the store from the Brand Wall made up of mining helmets, to the iconic gold PUMA cat statues that wait on guard at the stores entrance.

You can expect more streetwear-oriented products with limited releases and must-haves forming an important part of the offering in the store.

The PUMA Store Braamfontein is located on the corner of De Korte and Melle Streets, and will be open on a Monday to Saturday from 09h00- 17h00, and on a Sunday from 09h00 – 13h00.

Here’s a gallery from the opening, but Jozi, best you go and have a look for yourself!