Flying is a nightmare, or rather, the facilities surrounding flying are a nightmare. Checking in two hours prior to your flight, going through the entire security rigmarole which sees you unpacking half of luggage and then having to squeeze it back in, and then rushing onto an overcrowded airplane only to wedge yourself in between an overweight, nervous flyer and a hyperactive five-year-old first timer. Seems like there should be an easier solution, and now there just might be.

Surf Air, the brainchild of brothers Wade and Dave Eyerly, is an awesome concept – “subscription-based air travel on private planes”. It’s exactly what it sounds like, a hassle-free solution for the everyday Joe or Jane that they otherwise could not have afforded. You get to drive right up to the plane, skip check-in and security and sit back and actually enjoy your flight. Best part? Unlimited flights, no really.

With launch planned for 2012, Surf Air will simplify and enhance the flying experience through an exclusive all-you-can-fly membership.

Membership, which will initially start at around $1 000 a month, gets you:

• No hassle, no lines and no fees
• Unlimited flights (up to six reservations at a time)
• Book in under 30-seconds
• Convenient and accessible local airports

As a member of Surf Air, you can always expect a first-class experience as part of your all-you-can-fly benefits. On our executive aircraft, you will always enjoy a comfortable leather seat and plenty of space to relax or work. We’ll know your name and help you with whatever you need during any point in your flying experience. You can expect to be treated with exceptional attention to detail—and with a service ethic that’s second to none. As a Surf Air member, you will also have access to exclusive deals with strategic partners in ground transportation, accommodation, recreation, entertainment and other businesses and organizations.