While we’ve pretty much come to expect Apple to offend at least one group of people – normally BlackBerry or Windows users – in their adverts, poking fun at the people actually BUYING your products is perhaps going a bit too far. Their latest three commercials, flighted during the Olympic coverage on Friday in America, feature an Apple Store employee (a ‘genius’) who has to help idiotic Mac users make videos and other simple tasks.

As it turns out, depicting their fanboys as idiots who can’t tie their own shoelaces without help from one of their geniuses, or buying whatever they are told to without engaging their brain is a bad marketing idea. To put it mildly, reviews have not been kind. Somewhere between ridicule and horror would be more appropriate.

According to US tech website The Verge, the adverts feel “intellectually cheap”:

We have no idea how these got greenlit, much less how the company decided they were worth paying for a fraction of the $1 billion NBCUniversal made in Olympics-class airtime this year.

My personal favourites (and there were many) from the YouTube comments include:

• WOW…I think I just heard a marketing group getting fired….
• If you attached power generator to Steve Jobs right now you would have infinite energy source from all rolling he is doing in grave.

Check out the adverts below, and let us know what you think of them?

[Source: TechEye]