BlackBerry maker, Research In Motion, has had a terrible past quarter. The smartphone manufacturer is now literally hemorrhaging money and sales figures.
The latest numbers from Nielsen reveal another reason why BlackBerry investors should get out while they can: RIM is not manufacturing what people want.
And delaying the launch of the new generation of BlackBerrys until next year will likely add further terrible numbers to the company’s balance sheet in the months to come.
Nielsen reported yesterday that two-thirds of new mobile phones purchased in the second quarter of 2012 were smartphones. On top of that, Nielsen found that just under 55% of all US mobile subscribers owned smartphones, meaning something that was considered a high-end item just five years ago, is now ordinary.
Enter the smartphone manufacturer numbers: as far as smartphone operating systems go, Nielsen found that recent adopters over the past quarter unsurprisingly gravitated toward Android, which accounted for 54,6% of all new smartphone purchases, and iOS, which accounted for 36,3% of all new smartphone purchases.
It doesn’t take a genius to work out that there aren’t many percentage points left over for RIM’s BlackBerry devices.
Indeed, RIM continued to lose market share during the last quarter, as BlackBerry OS smartphones accounted for just four per cent (yes, 4%) of all new smartphone purchases — just two quarters ago, RIM’s share among new smartphone buyers sat at 15%.
Look at these two graphs. Stats don’t lie.
Meanwhile, RIM is considering selling a jet, and trying to lure customers with free booze and food in an elaborate attempt to close the wound that won’t stop bleeding.
[Source: BGR]
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