The Arctic is under constant threat from “oil drilling, industrial fishing and conflict” yet very little official action has been taken to curb that, probably because it’s making a lot of people a lot of money. After numerous failed attempts to contact leaders directly, Greenpeace are approaching the masses to convey their message. If this video doesn’t trigger any emotions in you, it’s safe to say that you’re a robot.

The heart-string-tugging video was narrated by Jude Law and musical accompaniment was courtesy of Radiohead. Those are pretty big names and their signatures constitute only a handful of the nearly 500 000 that have already joined the movement to declare the Arctic a global sanctuary.

In the last 30 years, we’ve lost as much as three-quarters of the floating ice cap at the top of the world. The volume of that sea ice measured by satellites in the summer, when it reaches its smallest, has shrunk so fast that scientists say it’s now in a ‘death spiral’.

For over 800,000 years, ice has been a permanent feature of the Arctic ocean. It’s melting because of our use of dirty fossil fuel energy, and in the near future it could be ice free for the first time since humans walked the Earth. This would be not only devastating for the people, polar bears, narwhals, walruses and other species that live there – but for the rest of us too.

The ice at the top of the world reflects much of the sun’s heat back into space and keeps our whole planet cool, stabilising the weather systems that we depend on to grow our food. Protecting the ice means protecting us all.

Clearly, it’s not just about the polar bears and the issues, if not addressed, could have a very severe effect on us all.

Head over to Save The Arctic to join the movement now.

[Source: Save The Arctic, YouTube]