Lauren Luke, a YouTube personality made famous by offering viewers insightful make-up tips and tutorials, shocked her followers with her latest video in which she appeared bruised and beat-up, the results of domestic abuse. In the video she showed viewers how to effectively hide evidence of a “jealous type of partner.” Click through for the video.

As you’ll soon realise, “How To Look Your Best The Morning After,” is actually part of a new public service campaign aptly named, “Don’t Cover It Up”. It was done for the group Refuge and urges women not to “try to cover up what her partner has done to her.” According to the organisation, 65% of women who suffer from domestic abuse hide it. As those results would suggest, there are a shocking number of women who suffer from domestic violence and never come forward about it.

Although Luke herself, who has almost half a million subscribers, has never suffered from domestic abuse, she is familiar with the associated fear.

“Sometimes it was like living with a volcano which could erupt at any second,” she told AdWeek. “I felt I was walking on egg shells just to keep him from exploding and smashing something across the room.

“The bruising on my face for the video wasn’t real, but my emotions in that video were.”

London agency BBH are responsible for putting the video together and called Luke’s YouTube channel “the perfect medium” to convey the message.

“The juxtaposition between Lauren’s calm attitude and her graphic injuries will come as a great surprise to her audience. Yet the sad reality of domestic violence is that countless women live with violence and fear and cover up the problem on a daily basis,” said BBH creative director Pablo Marques.

The video is a stark reminder of the harsh realities that many women have to face on a daily basis.

[Source: Refuge, AdWeek]