As the narrative around Shaun Dewberry’s allegations of statistics manipulation against streaming service provider, NetDynamix unfolds, 2oceansvibe Media reiterates the call for an independent audit of NetDynamix’ figures.

But while we wait for completion of the audit, this is what 2oceansvibe Media knows for certain.

Our 2oceansvibe Radio smartphone app (available on iOS, BlackBerry, and Android) has been downloaded over 45 000 times.

In the last month, 2oceansvibe News (www.2oceansvibe.com) has enjoyed a total audience of 247 000 unique readers (Google Analytics). A recent survey of 1 035 2oceansvibe News readers indicated that 77% of the survey participants listen to the radio station.

Additionally, the 2oceansvibeRadio.com website enjoys regular multiple visits from 22 000 unique people, measured between January and June 2012. Typical behaviour on the website includes browsing for podcasts, DJ schedules, and show summaries.

While we wait for an independent third party audit on listenership figures, it is interesting to note that 2oceansvibe Radio has been selling advertising since before “exact” listenership figures were served from NetDynamix. And our prices haven’t changed since then.

This was possible because of 2oceansvibe Media’s unique cross-platform offering, which provides advertisers with a potent, highly targeted advertising opportunity across four platforms, namely 2oceansvibe News, 2oceansvibe mobi, 2oceansvibe Radio, and 2oceansvibe TV. These offerings are couched in a loyal and engaged social media following, via twitter.

To that end it is pertinent to note that the rate card figures for the “value-add” portions of 2oceansvibe Radio-specific campaigns (including but not limited to banners, podcasts, station and DJ tweets, and promotional posts on 2oceansvibe News) often constitute up to 80% of actual discounted campaign package cost. The cost of these targeted, quantifiable campaigns pales in comparison to the cost of the smallest campaign on mainstream radio.

This incredible offering was and still is available to our clients because 2oceansvibe Media recognized the strategic importance of 2oceansvibe Radio – and every effort was, and still is made to foster interest in what we believe to be the most exciting development in South African broadcasting history since Riaan Cruywagen first uttered the words, “Goeie naand.”

We will continue our mission to challenge the status quo. Our loyal, highly targeted, high LSM, pre-qualified opinion leader listeners, readers, followers agree that 2oceansvibe Radio is an important step toward improving the highly-restricted and overpriced nature of mainstream broadcasting in South Africa.

We remain vehement in our belief that online radio has an extremely bright future – offering listeners a never-before seen level of engagement and specificity of choice.

We would like to thank our brand partners and existing clients – who have enjoyed outstanding quantifiable ROI over the course of their partnership with 2oceansvibe Media – for their loyalty and repeat business as we continue to remain transparent in this process.