Friends, now, I’m sure you all know by now that Friday Done Jack’s Way is back, and that you can enter HERE to be part of the action, but what the heck is going on here?
Jack Daniel’s HQ just mailed us this video, with no other information, and we’re not at all sure what it is, or what it means. If you know anything about Jack Daniel’s distillery culture, you’ll know that the statue of Jack is sacred, so something’s up.
For now we’re filing it under the tag “beekeeper”, and the hashtag #beekeeper. Let us know on twitter if you’re a whiskey insider or something and you can shed some light on what’s going on. Or even if you aren’t. Just help us figure out what this spicy new vibe is!
