It’s difficult to get one’s head around the enormous popularity of Eurovision. The pan-European singing contest is the most watched non-sporting event in the world. Even more mind-blowing is the act that has beaten 24 other entrants to represent Russia in this year’s competition. It’s a group of six women aged between 43 and 74, dressed in traditional peasant wear, singing a song called “Party for Everybody”.

The sextet call themselves ‘Buranovskiye Babushki’ – sexy. Highlights from the punchy lyrics include the English chorus, which goes like this:

“Party for everybody, dance / Come on and dance / Come on and dance / Come on and boom, boom!”

Given Eurovision’s following (this video has been watched 3,5 million times on YouTube in under a week), the group of grannies is sure to rise to ridiculous prominence in the coming months, regardless of whether they progress much further in the competition itself. They plan to use all proceeds from “Party for Everybody” to build a church, which is nice.

[Source: Time]