Did you know that Shrien Dewani’s lawyer used the previous advert to try and convince a court that South African jails were dangerous and that he shouldn’t be extradited from Britain to face trial for allegedly killing his wife Anni? The sequel, which aired last night for the first time, is bound to instil yet more fear in drunken drivers’ minds.

The previous advert featured frightening one-liners like: “I like a nice, pleasant body,” as well as: “These hands will never let you go… I’m quite demanding physically”, and the infamous warning from a heavily tattooed prisoner at the end of the advert: “Papa wag vir jou.”

Now, the sequel: “Who’s driving you home tonight?”, which aired on television for the first time last night, carries a similar message: that drunken drivers could end up behind bars with hardened criminals who are more than happy to touch you on your studio.

Justin Gomes, from the advertising agency FoxP2, which was responsible for both advertisements, told The Times newspaper yesterday:

It was actually something more immediate… if you decide to drink, the next decision you’d make is who is going to drive you home. You make the right decision and get home safe or the wrong one and you could come into contact with people you normally wouldn’t want to.

Here is the sequel. You’ll recognise the song in the background, and its innuendo:

Gomes continued that reformed prisoners “who have paid their debt to society” were used in the advert. “It’s not actually a performance; you can feel that these guys have been there and done that,” he said.

Brandhouse’s responsible drinking campaign manager, Heather Nobel, explained that the strategy was not to necessarily raise awareness, but rather to change consumer behaviour for good.

She added that the previous advert had sparked much-needed debate around the problem of drunken driving amongst the South African public, and that the previous campaign had proved highly successful.

Click HERE for information about the campaign.

[Sources: TimesLive, Facebook]