Jean-Paul Reid was an unemployed Cape Town accountant, until he came up with the idea that people might like it if their domestic worker worked in the nude. He’d sold off pretty much everything he owned in his flat, except his laptop and 3G device. Then he created a website for his concept, and struck gold.

The services are currently available in Cape Town, Johannesburg, Durban and Pretoria, and Reid currently has 25 young men and women offering their various specialities.

The Natural Cleaning Co describes itself as such:

Natural Co is an entertainment service providing various domestic and other services either naked or semi naked. Whatever your requirement our staff aim to help, our staff will come and clean your house, office or event, but a little more entertaining, our cleaners come topless or fully nude.

Some of our staff provide other services, example: handy man, butler and waitering and we play regular nude adult games.

Reid says of his new business venture, which he hopes will expand into other areas around the country, as well as our neighbouring states, and possibly overseas:

It is not sexual; it is purely for entertainment purposes and obviously for the service. There is a third-year law student who offers light legal advice, and an accountant who could help with your taxes.

I have models and personal trainers. Each person has his or her own story. I know how bad the situation can get.

I was at a point where I had to sell my possessions. Things got really bad. I had debts and I was completely down and out.

The first website he created for the business didn’t work, but then on a second attempt, Reid received over 500 CV’s, and he knew he was on to something.

He continued:

If you go to the beach you’ll find someone lying there half-naked in just a Speedo. Everything is out there in the open. It’s in our faces. Now [with our service] it’s just in a more controlled environment – in our homes.

Our staff are for entertainment and not sexual services. Our cleaning staff will not unblock toilets or drains, wash animals or perform any cleaning work that will leave them looking or feeling dirty or smelling undesirable.

Prices are reasonable, and members will get preferential access to “special events”, like a draw for an iPad 2 at Sandy Bay soon, no spice.

[Sources: NaturalCleaningCo, TimesLive]