Christelle has worked out how easy it is to attach her phone via the AUX jack to her car music system. And with the 2oceansvibe Radio app (over 35,000 downloads so far) she won’t have to tear her hair out listening to radio that isn’t made for her. Maybe that’s why 2oceansvibe Radio is South Africa’s leading digital radio station.

Some things to think about:

– The number of people in this upwardly mobile lifestyle demographic (jam-packed with opinion leaders) with FM radios at home and at work, is very limited.

– Traditional stations like 5FM and KFM and Highveld are available via online streaming.

– 2oceansvibe Radio’s online listenership is higher than 5FM and KFM and Highveld.

– 2oceansvibe Radio’s listenership is just under 3 hours. Whereas FM stations have an average listenership time of around 25 minutes. ie. the car ride – under duress…

It is quite clear that, given the chance, this target market doesn’t want to listen to the radio it is forced to listen to in the car.

But there is a way out – as Christelle has discovered.

Download the 2ov app for your smartphone at www.2ov.fm

Buy a new MINI with built-in internet radio here (mention 2oceansvibe for a discount).

Or click “Listen Live” on the top left of this window (in blue) to tune in right now.

CLICK HERE to read about South Africa’s Fundamentally Flawed FM Radio “Listenership”.