This Eco-Advertising By McDonald’s California Is Illegal…To Remove

08 Feb 2012 by Jasmine Stone in Advertising, Vibe

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Very clever McDonald’s. The fast food giant has introduced eco-advertising to its marketing strategy – in the form of a seed bomb campaign by designer Sean Click. It’s not the first time the technique has been used, but the ingenious part of the McD’s seed bomb ad that has blossomed on the side of a California highway is that its removal would probably be illegal.

The flowers used in the ad, shown in the screenshot below, are California poppies – the state’s official flower. It is illegal in California to dig them up. So the only way the landowners are going to be able to get rid of the golden arches branding is by planting more flowers to cover it eventually.

[Source: TNW]

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