Yesterday, OK Go released their new music video for Needing/Getting, which doubled as a Super Bowl ad for the Chevy Sonic. The band drives a Chevy fitted with retractable arms down a three kilometre stretch of desert lined with 1 000 instruments to perform a version of “Needing/Getting” that took four months to prep and four days to shoot.
Granted, I should probably just stop calling these videos insane because this is going to seem dull as soon as the next one rolls around, but whatever. It looks and sounds cool.
OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck.
[Source: OKGO]
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