Beer companies around the world: we expect to see you using this technology soon, please. West Coast Chill Pure Energy Drink is based on natural ingredients and contains no sugar, caffeine, artificial colours or flavours. But, why it’s really unique, is because the can will have a tab the consumer will push to automatically cool it down.

Says, Joseph Company International CEO, Mitchell Joseph:

The Chill Can will revolutionise the beverage industry, and the way the consumer perceives a cold drink.

Their website also claims the product “will become industry standard in a few years,” which would be awesome because then there would no longer be such a thing as the warm beer.

Joseph Company International explains:

This beverage features the EPA Stratospheric Award winning Microcool technology, developed, patented, and licensed by Joseph Company International, which is eco-friendly using CO2 reclaimed from the atmosphere, and activated carbon ascertained from a renewable vegetable source.

An activation button on the can allows the beverage to drop 30 degrees Fahrenheit [roughly 16 degrees Celsius] within minutes.

The Chill Can does not require any energy and eliminates the need for any refrigeration as it chills on demand, anytime anywhere. Part of West Coast Chill’s “Greening Efforts” will include recycle bins specially made to recapture the cans for reuse in an effort to reduce their carbon foot print.

The concept is nothing new, and scientists have been working on something like this for 18 years, there were just several commercial and environmental hiccups along the way.

Here is the history of how this product has come to be a commercially viable and marketable product:

The Chill Can Technology has been developed by four generations of family beverage industry experience in the United States under the trade name, Joseph Company International. This technology is referred to as ‘Micro Cooling’ and has been in research and development for over 18 years.

It has won the United States ‘Rookie of the Year’ award given by the United States military for the self chilling of canteens for the United States Army.

It won the prestigious ‘Can of the Year Award’ in 1997 in Singapore demonstrating that function translates a higher equation than exterior design.

In 1997 NASA chose 5 Self Chilling Cans to be part of an experimentation programme to be used by Senator John Glenn on his last space voyage.

During this time the technology was featured on numerous front covers such as, The Can Maker, The Canner, and The Beverage Industry technology etc.

In 1998 the technology was all ready to be launched with the Pepsi Cola Company which was illustrated by the new blue can you see today. Blue representing cold, red representing hot. In 1998 the Chill Can System had an environmental issue because the technology was using the harmful HFC134A the replacement of CFC Freon.

This put the product on hold and encouraged another 9 years of re-design utilising a patented ‘Activated Carbon’ made from organic renewable vegetable materials and reclaimed C02 which has become the basis of the new chilling technology. After 9 years it has finally been proven to be a green environmentally safe product and it is now ready for global commercialisation.

The Joseph Company has dedicated 10 years to enforcing its promise to environmental bodies that this will be a safe global product. And we have succeeded in this promise.

The can will sell for just under the $3 mark and will begin retailing at selected stores in Southern California and Las Vegas in a few months from now.

[Sources: Gizmag, WestCoastChill]