I’m not entirely sure I care that this is just some publicity stunt for a mediocre-to-bad “found footage” film about super heroes. This is awesome advertising. Click through to see how 20th Century Fox teamed up with Thinkmodo for their unusual viral promotion for the upcoming Chronicle.
Thinkmodo is the same team that did that iPad Head Girl thing a while ago. They built three custom remote-controlled planes shaped like people, and launched them over New York city to create the illusion of human flight – because apparently three of Chronicle’s main characters have the ability to fly or something. Or maybe just the power to build awesome human-shaped planes.
Chronicle opens February 3rd, 2012.
[Source: ChronicleNYC]
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