Whoops. Looks like somewhere between Eric Schmidt and Larry Page, Google forgot their ‘don’t be evil’ rule and turned into the creepy uncle of the internet. Well, the other creepy uncle of the internet. It now follows users’ activities across YouTube, Gmail, Google Plus and Google Search, among others. Everybody, clear your history.

Even better, Google users can’t opt out of the new features, which take effect on the first of March. Apparently these features are to make Google better, and because the 70 pages of privacy documentation they’ve got filed are far too complicated for the poor, illiterate regulators who want to make use of Google’s data.

Said the company’s blog post:

Our recently launched personal search feature is a good example of the cool things Google can do when we combine information across products. Our search box now gives you great answers not just from the web, but your personal stuff too. So if I search for restaurants in Munich, I might see Google+ posts or photos that people have shared with me, or that are in my albums. Today we can also do things like make it easy for you to read a memo from Google Docs right in your Gmail, or add someone from your Gmail contacts to a meeting in Google Calendar.

But there’s so much more that Google can do to help you by sharing more of your information with … well, you. We can make search better—figuring out what you really mean when you type in Apple, Jaguar or Pink. We can provide more relevant ads too. For example, it’s January, but maybe you’re not a gym person, so fitness ads aren’t that useful to you. We can provide reminders that you’re going to be late for a meeting based on your location, your calendar and an understanding of what the traffic is like that day. Or ensure that our spelling suggestions, even for your friends’ names, are accurate because you’ve typed them before. People still have to do way too much heavy lifting, and we want to do a better job of helping them out.

Everybody who has found “personal search” results to be insanely annoying rather than productive, please raise your hand now. If you can see how these new features are going to make things worse, feel free to raise your other hand.

[Source: GoogleBlog]