8ta is up to all sorts of shinanigans this summer, as they surprised a bunch of travelers on a recent Kulula flight. This, after they completely dominated OR Thambo airport, with a surprise dance routine. Hysterical!

Check it out:

South Africa’s fourth mobile operator, 8.ta, continues to push the boundaries of marketing with its ‘It’s Playtime this Summer’ campaign, performing the first ever recorded ‘flash mob’on-board an airplane on a Kulula flight to Durban.

Internationally, ‘flash mobs’ have become part of popular culture. A ‘flash mob’ is generally described as an energetic group of people who suddenly assemble in a public place to perform a predetermined act to the delight and amazement of an unsuspecting crowd, and then disperse as if nothing had happened.

The performers, all seasoned professional dancers from all dance genres ranging from contemporary, to hip hop and break dance, entered O.R. Tambo International Airport with a festival-like song and dance before boarding a Kulula flight.

To the ordinary airline passenger, the energetic mob dancing to blaring music came as a complete surprise, as the jovial crowd of 40 plus dancers made their way to the check-in counters.

Once the plane took off, the 8.ta mob entertained the passengers with a carnival-style performance, with dancers jumping out of their seats and dancing down the aisles as the aircraft was in full flight.

“We’ve decided to engage with the public in this manner to highlight the fact that December is playtime for South Africans as we all embark on our holidays, mostly to various coastal destinations.

Having fun is part and parcel of the 8.ta brand and we are celebrating summer,” says Stephen Blewett, Marketing Executive at 8.ta.

8.ta will be performing at all major airports, surrounding malls and nightclubs around the country. 8.ta will also be hosting playtime activities, such as pool tables, big beach ball games as well as MC’s and dancers at various beaches around the country, in line with its summer campaign, ‘Playtime this summer!

 

Click thumbnails below for more pics!

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