It’s no secret that Blackberry’s stock has been falling. The company that once dominated the world of business smartphones has been heavily hit by the likes of Apple and Android, causing it to market itself to the masses with cheaper handsets. This move has done little to help the company’s falling stock, with the entire company now valued at less than Apple’s App Store alone.
Apple has posted a lot of impressive numbers recently, mostly thanks to the world’s most popular tablet, the iPad. At one stage Apple was more liquid than the US Treasury (although I don’t think that takes much these days). This recent milestone is not only a big win for Apple, who is slowly taking over the highly-coveted business market, but a bit of an embarrassment for Blackberry, whose recent range of products has failed to satisfy the market. This includes the Playbook tablet, which it was forced to sell below cost price in a bid to cut losses.
Recent outages in Blackberry’s service has also done little to strengthen faith in the brand. Whilst Blackberry Internet Service is a lot cheaper than a data plan, many users are preferring the reliability of a paid data plan, causing further migration away from Blackberry.
RIM’s stock was selling at $13,44 a share last week, giving the company a value of $7,04 billion. This is slightly less than the estimated value of Apple’s App Store, which is estimated at $7,08 billion.
[Source: AppleInsider]
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