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SA Cricket Sponsor Forgets To Buy Web Address
18 Nov 2011 by Seth Rotherham in Marketing
It’s nothing short of remarkable that Sunfoil, the cooking oil sponsor of SA Cricket, forgot to buy sunfoil.co.za – right up until the second last test that we played. The domain name was quietly snapped up by local marketing company, Bletchley Park – who are now using it to promote one of their brands – the JAG Foundation.
The tie-up is quite lovely, as the JAG Foundation has to do with upliftment through sport.
Check out the sunfoil.co.za website here.
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