Stop A Mate Driving Drunk And Be A Legend [VIDEO]

27 Oct 2011 by Jasmine Stone in Advertising, Alcohol, Quality Humour, Very Cool, Vibe

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“I’ve been internalising a really complicated situation in my head…”

Let’s face it, as necessary as they are, some awareness campaigns are pretty lame. Especially when they are conceptualised by ad agencies who are out of touch with the audience they are trying to speak to. But not this quality, yet very funny New Zealand commercial. It urges blokes to be “legends” by not letting their friends drink and then drive.

I’m actually convinced that this ad has the potential to appeal to the likes of Jonah Takalua and his mates.

“At first I thought the guys in the ad were homos, but then I realised I actually wanted to be a legend like them.”

https://www.youtube.com/watch?v=dIYvD9DI1ZA

[Thanks Johan!]

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