Clever Advertising In Wake Of Axe Deodorant Ban

Check out this ad, spotted in today’s Cape Times! This comes in response to the news that the ASA pulled a recent AXE deodorant television commercial as it might upset Christian viewers.

Note how the ad teeters on the fringe of comparative advertising but probably scrapes through as AXE deodorant is not mentioned in the newspaper tear-out copy.

Clever…