Free Mojitos This Friday From 3-7pm In Tamboerskloof (89 Kloofnek Road)

04 Oct 2011 by Seth Rotherham in Cape Town Products And Retail

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I saw this on the toilet door in Hudsons on Kloof.

Don’t know what it’s about, but they’ve got free mojitos for everyone!

Surely the Bacardi or Cuervo or Olmeca* tequila brand managers should get hold of the organisers, so they can “own” the mojitos?

Oooh, yeah… It could be a hugely successful “activation.”

Makes me so hot.

Imagine the level of direct brand engagement?

Mmmmm. So good.

So many photos and tweets.

Your brand will be dry-humping all “mobile social media platforms” for four hours.

Opinion leaders.

Decision makers.

Status updates.

Viral halo effects ‘n shit.

* Or maybe Patron should get involved. Are they still in South Africa? Did they get much “penetration?”

• ← Record 7,9 Million Litres Of Beer Consumed At Oktoberfest
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• 2oceansvibe Partners

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