Pussy, the only 100% natural energy drink made from milk thistle and schizandra is gearing up for a global launch over the next six months with new investors, Holly and Sam Branson joining the brand.

Created by British entrepreneur Jonnie Shearer in 2004, Pussy has been a well-kept secret in celebrity circles within the South African nightlife scene. With the brand only been available in South Africa for the past two years, and with the associated Branson investment, Pussy has its sights set on knocking taurine based energy drinks off the number one spot.

Holly Branson said

When I see and experience a brand I love, I want to get involved.  Pussy is fun, irreverent and exciting.  The energy drinks market is growing, but it’s crowded with unhealthy options.  Investing in Pussy is my commitment to a product that I believe in.

Sam Branson commented:

Pussy initially turned my head for all the obvious reasons, but then I was impressed by the taste and how naturally stimulating it is.

With Holly and Sam Branson’s support, Pussy is seeking partners to expand into further international territories including the USA and will launch in Russia this month.

Jonnie Shearer, founder of Pussy said:

Seven years into marketing the brand through word of mouth, members’ clubs and private events from Monaco to LA, we’re proud to be recognised as a major player in the energy drinks market. My plan is to make Pussy a lifestyle brand, like the Virgin brand that I have admired so much over the years.