As South Africa’s free, online money-managing tool, moneysmart will revolutionize the way South Africans manage their finances. The idea behind this fresh and exciting new brand is to shift financial control to you.

moneysmart presents a unique platform that provides an innovative approach to aggregating financial data and enables individuals to take control of their finances by engaging with services, tools, information and products all in a single place online.

The platform directly reads the users transactions and categorizes them automatically, providing an instant overview of current spending, budget needs and goals.

As the guys behind moneysmart strongly advocate, financial control and peace of mind should be in the hands of the Average Joe – that’s you and me.

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moneysmart is the coming together of two minds from different walks of life – rock ‘n roll entrepreneur Tobie van Zyl and venture strategist, Zulfiq Isaacs.

Tobie van Zyl gave up a rock ‘n roll music career to enter the finance industry and became one of the youngest financial advisors to go independent, building his success on a web-based approach.

“I just want to really kick a** by empowering people with a financial management platform to empower individuals to make their own financial decisions in the most competitive and intimidating industry ever known to man.”

“The key to financial freedom is to start shifting control to yourself and by taking ownership of the life you want to live. Knowledge is the new currency – empower yourself and start investing today,” says co-founder and Venture Strategist Zulfiq Isaacs.

Budget what you earn. Save for the goals that you want. Aspire to achieve. Visualize your future. Invest in yourself. That’s the path to financial freedom.

moneysmart – shift_ctrl!

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